Tiffany & Co. Creates Collection for Maria Sharapova

World famous diamond jeweler Tiffany & Co. has signed a two-year deal with tennis champ Maria Sharapova, officially accessorizing the 21-year old Russian beauty for the next eight Grand Slam events.  Each pair of diamond earrings that Sharapova wears in a match will go on sale immediately at Tiffany & Co. stores worldwide.  The collection of earrings, Tiffany for Maria Sharapova, will be displayed at each store, with the array growing as the tennis champion reveals a new pair at each match.

These events, including the French Open, the US Open, Wimbledon and the Australian Open, will all feature Sharapova in Tiffany & Co. earrings designed specifically for her.  For the first event—the French Open—she will wear a pair of $1,150 yellow gold earrings by Elsa Peretti , created not only to be beautiful, but also to not add weight. 

Tiffany & Co. has been Sharapova’s unofficial diamond jeweler since 2005, but this is the first official partnership they have signed.  The jeweler has also accessorized the custom-made tennis dress Sharapova will wear at the French Open.  Known as the “Paris Dress” by Nike, it is a 1920’s-inspired design finished with a Tiffany pearl button closure that fastens in the back.  Sharapova also has an agreement with Nike, so the dress is completely designed in collaboration with the tennis star.  It is a Dri-Fit dark obsidian blue dress with white satin ribbons and a double-layered pleated skirt.   Sharapova’s collaborations with Nike have been selling since they first inked their agreement. 

“I am very excited about Tiffany for Maria Sharapova and to partner with my favorite jeweler,” Sharapova stated.  “Elsa Peretti’s earrings feel as beautiful as they look and I am thrilled to wear them at the French Open.”  Sharapova’s popularity will give even more attention to the well-known jeweler, opening up a whole new market in the sports arena.  

 

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