Disney = Wedding Ring Business?
A couple of years ago Disney entered the bridal market with a line of fairytale wedding dresses. The line is still going strong and now the designer, Kirstie Kelly is expanding into fine jewelry. National Jeweler reports that Kelly's new line of wedding bands and engagement rings, "Kirstie Kelly for Disney by Mouawad" debuted this week as part of Bridal Fashion Week in New York. The line consists of six engagement rings with matching wedding bands that correspond to six Disney heroines, Cinderella, Snow White, Sleeping Beauty, Princess Jasmine from Aladdin, Ariel from The Little Mermaid and Belle from Beauty and the Beast. The Disney rings are being sold as semi-mounts (center stone not included) and retail for $1,200 to $6,000. If you are looking for a real princess look check out these amazing princess cut diamonds to complete the set!
1 Comments:
Quite an interesting brand extension for Disney. I guess their thinking is that people will always get married, so why not jump into this recession proof pool?
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