Dreams of Africa - Diamonds for Life: Not Blood

When the movie “Blood Diamond”, shocking holiday shoppers with explicit violence. Set amidst chaos and civil war in 1990s Africa, it will raise questions about diamonds being purchased this holiday season. One Texas company has answers. http://Whiteflash.com" target="_blank">Whiteflash, an Internet boutique specializing in top quality diamonds, has established a program called Dreams of Africa (dreamsofafrica.org), where 100 percent of the profit from sales of a conflict-free line of jewelry is going to help victims of conflict diamonds.

Unlike other retailers who stop at conflict-free, Whiteflash seeks to address the real problem, the people suffering in Africa. “These people a re among the world’s poorest. Diamonds are vital to their economic stability. We must stop the exploitation by those in charge, not boycott innocent people into further poverty.”

Wexler reacted angrily when told Leonardo DiCaprio once said that he would not let any date of his wear diamonds.   “Buying conflict-free protects consumers,” she says, “but it doesn’t stop the pain of those still suffering. Jewelry companies and consumers can’t change governments or politics, but we can turn diamonds into a gift for life.”

Whiteflash CEO Debi Wexler introduced the Dreams of Africa program to such luminaries as the Dalai Lama and Archbishop Desmond Tutu in September at the largest-ever gathering of Nobel Peace Prize winners on American soil. Betty Williams’ charity, the “World Centers of Compassion for Children International” was selected as the Whiteflash Dreams of Africa charity partner.

Though dramatically reduced in recent years, hot spots of conflict and suffering remain in Africa. Whiteflash initiated the Dreams of Africa program as a way for shoppers to be proactive. You can visit the website at www.dreamsofafrica.org. Whiteflash.com’s comments can be seen at www.dreamsofafrica.org/blog.

Posted via email from Whiteflash Diamonds posterous