Damiani Offers Travel As Gift With Purchase

Italian jeweler Damiani is pulling out all the stops to get customers buying in this tough economy. National Jeweler reports on a couple of new promotions designed to get people excited to make a purchase. Buy one of Damiani's "Gomitolo" rings shown above, and you can get a one-week vacation in Italy that includes the cost of the flight and hotel stay. The Gomitolo rings feature pave set diamonds and gemstones in ribbon-like patterns with prices ranging from $7,740 to $15,690 and each one represents a different Italian city. A minimum purchase of $6,000 of any combination of Damiani jewelry, nets the buyer a weekend stay at a suite in any Mandarin Oriental hotel in the Americas. For smaller purchases buyers receive treats of lesser value. Any buyer of a Damiani piece will get a gift certificate for a massage at the St. Regis Hotel Spa in New York, the Montage Spa in Beverly Hills, California or the Moana Lani Spa at the Westin in Honolulu. Sounds lovely, but will it be enough incentive to prompt a splurge?

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