Diamond Buying Advice

Getting engaged is stressful enough- buying the rock shouldn't have to be!

If you stay grounded in what is really important you can avoid becoming lost in a dizzying array of gemological minutae. Keeping it real will help you avoid feelings of frustration and insecurity and instead make it what it should be - an wonderful treasure hunt!

Before you start your quest for that diamond engagement ring, have a look at the practical advice in our diamond education department. We discuss the "4 C's" in real world terms and then distill the important factors into some basic advice that will make the whole process more comfortable and less daunting, whether you buy online or go to the jewelry store.

If you already know what you want, take a look at our certified diamond inventory via our diamond search page, or see our recommended diamonds in several distinct categories. While you are there don't miss the Buyer's Choice selections of particularly good values.